The need to do more with less requires a profound transformation of the role of both the public and non-profit sectors. The practice of co-creation can provide a powerful response to this challenge by enabling agencies to migrate from a process-centric to a people-centric operating model. Sector leaders must overcome significant obstacles in order to develop and sustain effective co-creation platforms. Ultimately, however, when leaders are able to embark on a joint quest for the creation of new value, there is no limit to what they can accomplish.